(Senior) CRM Automation & Lifecycle Manager (all genders)

<br><strong>Start your very own journey – with HolidayCheck!</strong><p><span style="font-family:Arial, Helvetica, sans-serif;font-size:14px;">At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen. <br><br>We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience. <br><br>As <strong>(Senior) CRM Automation &amp; Lifecycle Manager (all genders)</strong>, you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals? <br><br>You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value. </span></p><br><strong>Your Tasks</strong><p><ul><li><span><span>Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing</span></span></li><li><span><span>Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp</span></span></li><li><span><span>Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions</span></span></li><li><span><span>Own and </span><span>optimize </span><span>journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, </span><span>conversion </span><span>rates </span><span>and revenue</span></span></li><li><span><span>Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measures</span></span></li><li><span><span>Translate requirements and business goals from our Business Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM priorities</span></span></li><li>Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey</li><li><span><span>Coordinate closely with Content &amp; Campaign, Analytics &amp; Data, and Tech &amp; Automation to ensure journeys, data, content, and technology work as one system</span></span></li><li><span><span>Identify </span><span>and implement AI and automation opportunities to scale and continuously improve our lifecycle communication</span></span></li></ul></p><br><strong>What you bring </strong><p><ul><li><span><span>At least 6 years of experience in CRM or lifecycle management</span></span><span><span>, including at least </span></span><span><span>3 years in a strategic role </span></span><span><span>with end-to-end responsibility for customer journeys and their performance</span></span></li><li><span><span>Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling</span></span></li><li><span><span>Strong hands-on knowledge of </span></span><span><span>email, push notifications, and WhatsApp </span></span><span><span>as CRM channels, including their respective mechanics, use cases, and customer experience implications</span></span></li><li><span><span>Hands-on experience with a CDP or marketing automation platform such as </span><span>Bloomreach</span><span>, Braze, Salesforce Marketing Cloud or </span><span>Emarsys</span></span></li><li><span><span>Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL</span></span></li><li><span><span>Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders</span></span></li><li><span><span>Strategic and entrepreneurial thinking combined with a pragmatic, hands-on mindset</span></span></li><li><span><span>Active use of AI tools in your daily work and enthusiasm for </span><span>identifying </span><span>and implementing automation opportunities</span></span></li><li><span><span>Native-level German (C2) with an excellent feel for tone and customer-centric communication, as you’ll help shape how HolidayCheck speaks to our customers</span></span></li></ul></p><br><strong>Our “All Inclusive Package” for you </strong><p><strong style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;font-weight:600;color:rgb(66,66,66);font-size:14px;font-style:normal;text-transform:none;background-color:rgb(255,255,255);"><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;font-size:14px;">Workation &amp; Flexibility </span></strong><ul style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;margin:8px 0px;padding:0px 0px 0px 24px;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">20 days of workation within the EU – work where others go on vacation </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Hybrid model: two office days for collaboration &amp; team spirit, three days remote</li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Flexible working hours – early bird or night owl? We’ve got you covered!</li></ul><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><strong style="border:0px solid rgb(229,231,235);font-family:inherit;font-weight:600;">Development &amp; Culture  </strong></span><ul style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;margin:8px 0px;padding:0px 0px 0px 24px;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Extensive internal &amp; external training opportunities </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Diverse corporate culture with over 30 nationalities </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">From newbie to champion: structured onboarding for a smooth start</li></ul><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><strong style="border:0px solid rgb(229,231,235);font-family:inherit;font-weight:600;">Perks &amp; Appreciation  </strong></span><ul style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;margin:8px 0px;padding:0px 0px 0px 24px;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Anniversary perks in the form of extra vacation days or travel subsidies </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Your choice of hardware – Mac, Windows, or Linux </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Free parking or public transport subsidy</li></ul><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><strong style="border:0px solid rgb(229,231,235);font-family:inherit;font-weight:600;">Work-Life-Balance &amp; Wellbeing  </strong></span><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><br style="border:0px solid rgb(229,231,235);font-family:inherit;"></span><ul style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;margin:8px 0px;padding:0px 0px 0px 24px;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Childcare subsidy for a family-friendly balance </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Depending on location: EGYM Wellpass / Hansefit membership or gym subsidy </li><li style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;list-style-type:disc;margin-bottom:4px;font-size:14px;">Healthy &amp; delicious meals in the cafeteria or from our in-house chef Evelyn</li></ul><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><br style="border:0px solid rgb(229,231,235);font-family:inherit;"></span><span style="border:0px solid rgb(229,231,235);font-family:Arial, Helvetica, sans-serif;color:rgb(66,66,66);font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><strong style="border:0px solid rgb(229,231,235);font-family:inherit;font-weight:600;">Ready to join the HolidayCheck adventure? </strong>Then grab your suitcase full of talent and send us your application!</span></p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>