Product Marketer
Clera
<h3>About the Role</h3><p style="min-height:1.5em">We're a seed-stage enterprise AI platform startup based in Berlin, building software that helps organisations securely adopt and integrate generative AI across their entire operations. Our platform is model-agnostic, security-first, and deployed by companies ranging from mid-market to large enterprise — primarily in Europe.</p><p style="min-height:1.5em">We're looking for a <strong>Product Marketer</strong> who sits at the intersection of product and market: someone who turns frequent product releases into sharp positioning, compelling stories, and sales-ready materials. This is a central role that shapes how customers and prospects understand our capabilities as both the product and the category evolve.</p><p style="min-height:1.5em">This is an <strong>on-site role in Berlin, Germany</strong>. Visa sponsorship is not available.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own go-to-market plans for every meaningful product release and execute them across the right channels.</p></li><li><p style="min-height:1.5em">Turn product releases into compelling narratives that explain clearly why new features matter to buyers.</p></li><li><p style="min-height:1.5em">Develop and maintain positioning that differentiates the product for different buyer personas and markets (e.g. enterprise IT leaders vs. AI leads).</p></li><li><p style="min-height:1.5em">Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.</p></li><li><p style="min-height:1.5em">Work directly with customers, support tickets, and sales calls to surface and translate user value into marketing and sales assets.</p></li><li><p style="min-height:1.5em">Enable sales and customer success with messaging frameworks, collateral, and ready answers to difficult product questions.</p></li><li><p style="min-height:1.5em">Help define category positioning for enterprise AI as the market and product evolve.</p></li><li><p style="min-height:1.5em">Participate in product reviews to understand what is being built and why.</p></li><li><p style="min-height:1.5em">Appear on camera and participate in public-facing demos or presentations as needed.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Must-haves:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3+ years of product marketing experience, specifically delivering go-to-market for software features or products.</p></li><li><p style="min-height:1.5em">Proven track record owning end-to-end GTM — from planning through execution across channels — with measurable impact.</p></li><li><p style="min-height:1.5em">Ability to explain technical products simply and accessibly to non-technical audiences.</p></li><li><p style="min-height:1.5em">Excellent, clear writing skills — clarity over cleverness, every time.</p></li><li><p style="min-height:1.5em">Habit of working with customers to surface value and translate it into marketing and sales assets.</p></li><li><p style="min-height:1.5em">Bias to own problems end-to-end without waiting for a brief.</p></li><li><p style="min-height:1.5em">Collaborative, kind approach to cross-functional teammates and customer-facing stakeholders.</p></li></ul><p style="min-height:1.5em"><strong>Nice to have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Regular use of AI tools for research, drafting, and synthesis as part of your workflow.</p></li><li><p style="min-height:1.5em">Experience targeting or selling into German enterprise IT markets (including the <em>Mittelstand</em>).</p></li><li><p style="min-height:1.5em">Background in B2B enterprise marketing, sales enablement, or category creation.</p></li><li><p style="min-height:1.5em">Comfort participating in product reviews and engaging with engineering or design teams.</p></li></ul><h3>Location & Work Arrangement</h3><p style="min-height:1.5em">This role is based <strong>on-site in Berlin, Germany</strong>. We're a small, collaborative team and value in-person work. <strong>Visa sponsorship is not available</strong> — candidates must already have the right to work in Germany.</p><h3>About the Company</h3><p style="min-height:1.5em">We're a ~20-person startup founded in Berlin in 2023, backed by well-known institutional investors at the seed stage. Our platform gives enterprises compliant, flexible access to AI chat, workflows, and custom agents — hosted in Europe, deployable on-premise or in the cloud, and integrated with the tools organisations already use. We work with companies across a range of industries and sizes, with a strong footprint in European enterprise markets.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>