CRM Manager – Lifecycle & Engagement (f/m/d)

<p><strong>CRM Manager – Lifecycle & Engagement (f/m/d) – 7NXT Health Group</strong></p><h2>The essentials</h2><ul><li>Team: CRM & Marketing</li><li>Start date: As soon as possible</li><li>Location: Berlin — hybrid</li><li>Working language: German & English fluency</li><li>Salary band: Shared before your first interview</li></ul><h2>Your impact</h2><p>As <strong>CRM Manager – Lifecycle & Engagement (f/m/d)</strong> at 7NXT Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets. You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo. You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users.</p><h2>What you’ll drive</h2><ul><li>You build, launch and optimise lifecycle campaigns across email, push, in-app and web</li><li>You operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing</li><li>You improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows</li><li>You apply behavioural principles to increase engagement and reduce early drop-off</li><li>You identify commercial opportunities through experimentation and data-driven analysis</li><li>You collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication</li><li>You translate insights into clear, actionable improvements that drive both engagement and revenue</li></ul><h2>What defines you</h2><p>Must-have</p><ul><li>Deep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner)</li><li>Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity</li><li>Experience in subscription models and free-to-paid lifecycle strategies</li><li>Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps</li><li>A habit-building mindset: you think in triggers, routines and motivation loops</li><li>Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action</li><li>Strong communication instincts and the ability to craft clear, motivating messages</li><li>Fluent German, preferably native</li><li>Fluent English</li></ul><p>Nice-to-have</p><ul><li>Experience applying behavioural science to lifecycle design</li><li>Exposure to pricing, paywall or offer testing</li><li>Experience working across multiple European markets or languages</li></ul><h2>People who make things happen</h2><p>7NXT Health Group is Europe’s leading platform group for digital fitness and mental wellbeing. Through our brands Gymondo, 7Mind, Buddyfit and Preneo, we reach 20–30 million people per month across 9 European markets, helping them live healthier lives — physically and mentally. Our team of ~170 people grows organically, works at eye level, and genuinely practises what we preach.</p><p>We believe in trust over rigid structures, smart working over endless meetings — and that sustainability, inclusion and diversity aren’t buzzwords, they’re how we actually operate.</p><h2>Everyone counts</h2><p><strong>We welcome what makes you unique.</strong></p><p>At 7NXT Health Group we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love — you are welcome here.</p><p>Don’t meet all the criteria? No problem — if you’d like to help shape the future of health & wellbeing with us, we look forward to your application.</p><p>Need a more accessible process or have questions? Write to us — we’ll find a way.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>