Founding Marketer (m/f/x)
xHeron Solutions
<p>xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome, the responsibility, and the industry standards. Traditionally, operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly, serving the most critical part of any hospitality business at scale: Guest Operations.</p> <p>We bootstrapped to high six figures ARR in 18 months, across 500+ units, and have just closed our Pre-Seed. We're setting out to define the new standard for how short-term rental operators run their business.</p> <h2>Tasks</h2> <p><strong>The Role</strong></p> <p>You'll be xHeron's first content and brand hire, working directly with both Founders. Your mission: be the creative genius behind xHeron and build the scalable content engine.</p> <p>This isn't a role where you inherit a content calendar. You'll come up with your own creative schedule, shoot and edit your own creatives, publish, and iterate fast on what actually works, mixing founder-led content with content that's entirely your own. You'll be critical to xHeron's brand and market presence.</p> <p>There's no ceiling on this. Prove the motion, and you decide what's next: Head of Content, Head of Brand, Head of Growth. Where you are in 12 months is up to you.</p> <p><strong>What You'll Own</strong></p> <ul> <li>Creative direction & production: Own the full creative process across formats (video, written, social), from concept through production and posting, across founder-led and original content.</li> <li>Content engine & systems: Build your own publishing cadence, tools, and workflow, one that's scalable enough to run beyond DACH.</li> <li>Performance & iteration: Track what's actually landing, kill what doesn't work, and double down on what does.</li> </ul> <h2>Requirements</h2> <p><strong>What Makes You a Great Fit</strong></p> <ul> <li>You're entrepreneurial: you operate like a founder, figuring things out and creating your own path.</li> <li>You have real creative range: you can write a hook that stops the scroll, shoot and edit a video, and design a graphic, without waiting on someone else to do it for you.</li> <li>You've grown an audience or a brand's organic presence before, yours, a founder's, or a company's, and can show the receipts.</li> <li>You have taste and humour: you know what's boring, what's good, and what will actually travel.</li> <li>You're a native German speaker.</li> </ul> <p><strong>You May Not Be a Great Fit If</strong></p> <ul> <li>You want a content calendar and strategy handed to you rather than building them.</li> <li>You only want the "strategic" parts and skip the actual writing and editing.</li> <li>You've never grown an audience or a content channel from scratch.</li> <li>You're not interested in transitioning into a leadership role.</li> <li>You're looking for a defined 9-to-5.</li> </ul> <h2>Benefits</h2> <p><strong>Why Join xHeron</strong></p> <ul> <li>Real ownership: you're not running someone else's process, you're building the content engine.</li> <li>Direct founder access: you'll work shoulder-to-shoulder with both Founders, with visibility into the entire business.</li> <li>We invest in our own: we'd rather promote you into that leadership role than hire someone more senior over you later.</li> <li>Upside: VSOP alongside salary; you're building this with us.</li> </ul> <p><strong>Our Process</strong></p> <ul> <li>Intro call (30 min): a conversation with Cedric about your background, what you've created, and why this role.</li> <li>Take-home case study: a short creative brief that mirrors the kind of work you'd actually be making here.</li> <li>Case study interview (1 hour): you walk us through your thinking, not just the final output.</li> <li>Culture fit (30 min): meet both Founders and make sure it's a fit both ways.</li> </ul> <p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>