Performance Marketing Manager

<p style="min-height:1.5em">For over 30 years, Angi has powered the future of the home services industry, creating an environment where homeowners and pros benefit from more jobs done well.</p><p style="min-height:1.5em">For homeowners, our platform is a reliable way to find skilled pros. For pros, we're a reliable business partner who helps them find the winnable work they want, when they want. For employees, we're an amazing place to call home. We can't wait to welcome you.</p><p style="min-height:1.5em"><strong>Angi at a glance:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Founded in 1995 as Angie’s List and rebranded in 2021</p></li><li><p style="min-height:1.5em">Global company with 9 brands in 8 countries and employees worldwide</p></li><li><p style="min-height:1.5em">Homeowners have turned to us for 300 million home projects and counting</p></li></ul><p style="min-height:1.5em">As the Paid Search Marketing Manager for the DE/AT market, you will play a key role in driving growth and profitability through expertly managed paid search campaigns. You will have the opportunity to work on high-impact initiatives, shaping how we connect with both sides of our marketplace - homeowners and tradespeople. We are looking for someone who thrives in a dynamic environment and is committed to consistently improving performance while exploring new opportunities to innovate and expand. This role reports to a Paid Search Director.</p><p style="min-height:1.5em"><strong>What you’ll do:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the day-to-day management and optimization of Google Ads and Microsoft Ads campaigns, ensuring they deliver maximum profitability.</p></li><li><p style="min-height:1.5em">Conduct in-depth keyword research, running ad copy tests, and analyzing performance to continually improve profitability and ROAS.</p></li><li><p style="min-height:1.5em">Partner with our Product and Analytics teams to implement advanced reporting and actionable insights.</p></li><li><p style="min-height:1.5em">Stay ahead of the curve by monitoring industry trends, testing new strategies, and exploring untapped opportunities for paid search growth.</p></li><li><p style="min-height:1.5em">Leverage AI tools and agents (e.g. Claude-based workflows, Google Ads Scripts automation) for campaign monitoring, reporting, and anomaly detection to work more efficiently and surface insights faster.</p></li></ul><p style="min-height:1.5em">This role gives you the chance to make a real impact while working in an environment that encourages innovation and data-driven experimentation. Your contributions will directly shape the success of our paid marketing efforts in a key European market.</p><p style="min-height:1.5em"><strong><u> </u>Who you are:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">2-4 years of experience in Paid Search Marketing, specifically with Google Ads and Microsoft Ads.</p></li><li><p style="min-height:1.5em">Experience with budget management, bid optimization, and performance tracking.</p></li><li><p style="min-height:1.5em">Analytical mindset with a focus on data-driven decision-making.</p></li><li><p style="min-height:1.5em">Strong written and verbal communication skills in German and English.</p></li></ul><p style="min-height:1.5em"><strong>Nice to have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with display or video advertising as a supplementary skill.</p></li><li><p style="min-height:1.5em">Experience with marketplace management</p></li><li><p style="min-height:1.5em">Familiarity with conversion rate optimization (CRO) techniques.</p></li><li><p style="min-height:1.5em">Comfort working with AI tools and agents (e.g. Claude, automation scripts) to accelerate reporting and analysis — a definite plus, though not required.</p></li></ul><p style="min-height:1.5em"><strong>Compensation &amp; Benefits:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">The salary band for this position ranges from €50,000 - 65,000, commensurate with experience and qualifications.</p></li><li><p style="min-height:1.5em">Hybrid work environment and home office set-up allowance</p></li><li><p style="min-height:1.5em">Temporary work from abroad policy</p></li><li><p style="min-height:1.5em">Regular team and social events</p></li></ul><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>