SEO & Digital Marketing Specialist

<h2><strong>SEO &amp; Digital Marketing Specialist – Technical SEO, Google Ads &amp; Lead Generation | Remote</strong></h2><p><strong>Position Type:</strong> Full-Time, Remote<br> <strong>Working Hours:</strong> U.S. Business Hours<br> <strong>Experience Level:</strong> Mid-Level to Senior<br> <strong>Department:</strong> Digital Marketing / Growth Marketing</p><h2><strong>About the Role</strong></h2><p>At Pavago, one of our clients is hiring an experienced <strong>SEO &amp; Digital Marketing Specialist</strong> to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth.</p><p>The ideal candidate has strong expertise in <strong>technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation</strong>. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies.</p><p>You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in <strong>AI-powered search optimization (AEO/GEO)</strong>.</p><h2><strong>Key Responsibilities</strong></h2><h3><strong>SEO Strategy &amp; Optimization</strong></h3><ul><li>Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.</li><li>Conduct keyword research, competitor analysis, and search intent analysis.</li><li>Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance.</li><li>Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.</li><li>Execute ethical link-building strategies and monitor search algorithm updates.</li><li>Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO).</li></ul><h3><strong>Paid Advertising &amp; Lead Generation</strong></h3><ul><li>Plan, launch, and optimize campaigns across <strong>Google Ads, Meta Ads, and LinkedIn Ads</strong>.</li><li>Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS).</li><li>Develop and optimize landing pages, lead capture forms, and conversion funnels.</li><li>Implement retargeting and remarketing campaigns.</li><li>Collaborate with sales teams to align marketing initiatives with revenue goals.</li></ul><h3><strong>Content Marketing &amp; Website Management</strong></h3><ul><li>Develop SEO-driven content strategies aligned with business objectives.</li><li>Create and optimize website copy, blog articles, and landing pages.</li><li>Manage website updates through <strong>WordPress, Webflow, or similar CMS platforms</strong>.</li><li>Collaborate with designers, developers, and content creators to improve website performance and user experience.</li></ul><h3><strong>Analytics, Reporting &amp; Optimization</strong></h3><ul><li>Monitor traffic, keyword rankings, conversions, and campaign performance using <strong>Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager</strong>.</li><li>Build performance dashboards and provide actionable marketing reports.</li><li>Conduct A/B testing across landing pages, advertisements, and campaigns.</li><li>Analyze user behavior and identify opportunities to improve conversion rates.</li></ul><h3><strong>Marketing Automation &amp; CRM</strong></h3><ul><li>Manage email marketing campaigns, lead nurturing sequences, and automated workflows.</li><li>Work with platforms such as <strong>HubSpot, GoHighLevel, Salesforce, or ActiveCampaign</strong>.</li><li>Improve lead tracking, marketing attribution, and sales handoffs.</li><li>Maintain accurate campaign data and performance reporting.</li></ul><h2><strong>Required Qualifications</strong></h2><ul><li><strong>3+ years of professional experience</strong> in SEO, digital marketing, or performance marketing.</li><li>Proven success improving organic rankings, website traffic, and qualified lead generation.</li><li>Strong knowledge of <strong>technical SEO, on-page SEO, off-page SEO, and content optimization</strong>.</li><li>Hands-on experience with <strong>GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools</strong>.</li><li>Experience managing <strong>Google Ads and paid social media campaigns</strong>.</li><li>Familiarity with WordPress, Webflow, or other CMS platforms.</li><li>Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels.</li><li>Experience with CRM and marketing automation platforms.</li><li>Strong analytical skills and ability to translate data into actionable improvements.</li><li>Excellent written and verbal English communication skills.</li><li>Ability to independently manage multiple campaigns and meet deadlines.</li><li>Availability during <strong>U.S. Business Hours</strong>.</li></ul><h2><strong>Preferred Qualifications</strong></h2><ul><li>Experience with <strong>Answer Engine Optimization (AEO)</strong> and <strong>Generative Engine Optimization (GEO)</strong>.</li><li>Knowledge of local SEO and Google Business Profile optimization.</li><li>Familiarity with HTML, CSS, JavaScript, and technical website improvements.</li><li>Experience in B2B marketing, SaaS, professional services, or lead-generation businesses.</li><li>Experience with Looker Studio and advanced marketing reporting.</li><li>Certifications in Google Ads, Google Analytics, HubSpot, or SEO.</li></ul><h2><strong>What Makes You a Strong Fit</strong></h2><ul><li>You take ownership of marketing performance and focus on measurable results.</li><li>You understand how SEO, paid advertising, content, and conversion optimization work together.</li><li>You can independently develop strategies, execute campaigns, and analyze performance.</li><li>You’re proactive about identifying growth opportunities and testing improvements.</li><li>You stay informed about search engine updates and emerging AI-powered marketing trends.</li><li>You communicate clearly and collaborate effectively with remote teams.</li></ul><h2><strong>What a Typical Day Looks Like</strong></h2><p>Your day may begin by reviewing <strong>GA4, Google Search Console, and advertising dashboards</strong> to evaluate traffic, keyword rankings, and lead generation performance. You’ll investigate SEO opportunities, optimize paid campaigns, update website content, or improve landing page conversions.</p><p>You may also configure marketing automation workflows, analyze campaign results, and collaborate with sales or development teams to implement improvements.</p><p><strong>In short:</strong> You’ll manage SEO, paid advertising, analytics, and marketing automation to generate qualified leads and drive measurable business growth.</p><h2><strong>Key Performance Indicators (KPIs)</strong></h2><p>Success in this role will be measured through:</p><ul><li><strong>Organic Traffic Growth:</strong> Increase qualified organic website traffic.</li><li><strong>Keyword Rankings:</strong> Improve rankings for high-intent commercial keywords.</li><li><strong>Lead Generation:</strong> Increase marketing-qualified leads from organic and paid channels.</li><li><strong>Conversion Rate:</strong> Improve website and landing page conversions.</li><li><strong>Cost per Lead (CPL):</strong> Optimize advertising spend and acquisition efficiency.</li><li><strong>Return on Ad Spend (ROAS):</strong> Improve paid campaign profitability.</li><li><strong>Technical SEO Health:</strong> Maintain indexing, crawling, and website performance.</li><li><strong>Marketing Attribution:</strong> Ensure accurate tracking of leads, conversions, and campaign results.</li></ul><h2><strong>Interview Process</strong></h2><ol><li>Initial Application</li><li><strong>Spark Hire One-Way Video Interview</strong></li><li>Recruiter Screening</li><li>Client Interview</li><li>Final Selection &amp; Onboarding</li></ol><h2><strong>Spark Hire Video Interview – Required</strong></h2><p>As part of the application process, <strong>all candidates are required to complete a one-way video interview through Spark Hire</strong>.</p><p>After completing the first step of your application, you’ll receive a <strong>Spark Hire invitation by email</strong> with instructions to record and submit your video responses.</p><p>Completion of the Spark Hire video is <strong>required to be considered for the next stage</strong>. Please check your inbox as well as your spam or junk folder for the invitation.</p><h2><strong>Apply Now</strong></h2><p>If you’re an experienced <strong>SEO Specialist, Digital Marketing Specialist, or Performance Marketing Professional</strong> with expertise in technical SEO, Google Ads, analytics, and lead generation, we’d love to hear from you.</p><p>Join a remote team where you can take ownership of digital marketing initiatives, optimize campaigns, and deliver measurable business results.</p><p><strong>#SEOSpecialist #DigitalMarketing #TechnicalSEO #GoogleAds #PerformanceMarketing #LeadGeneration #AEO #GEO #MarketingAutomation #RemoteMarketingJobs #RemoteJobs</strong></p><p><strong>#LI-AG1</strong></p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>