Chief Marketing Officer - DACH

&lt;h2&gt;&lt;strong&gt;The opportunity: Elevate the Brand. Redefine Growth.&amp;nbsp;&lt;/strong&gt;&lt;/h2&gt; &lt;p class=&quot;jd-intro&quot;&gt;We&#39;re at a pivotal moment. This is not a role focused on maintaining momentum — it&#39;s about creating it. Reporting to the CEO of DACH, you will lead the regional Marketing domain, drive experimentation and innovation, and help write the next chapter of HelloFresh&#39;s growth story. With the backing of a high-performing global organisation, you&#39;ll have the freedom to explore new ideas, scale winning concepts, and expand beyond traditional performance marketing.&lt;/p&gt; &lt;h2 class=&quot;jd-section-label&quot;&gt;What you&#39;ll do&lt;/h2&gt; &lt;ul class=&quot;jd-items&quot;&gt; &lt;li&gt;&lt;strong&gt;Brand Activation &amp;amp; Storytelling:&lt;/strong&gt;&amp;nbsp;Build brand love at scale. Lead culturally relevant brand initiatives that strengthen resonance across the DACH region, turning creative ideas into measurable engagement, loyalty, and long-term growth.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Product Marketing Excellence:&lt;/strong&gt;&amp;nbsp;Connect product truth with customer value. Partner with local and global teams to shape compelling positioning, define brand territories, and deliver best-in-class go-to-market strategies grounded in customer insight and experimentation.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Experimentation &amp;amp; Innovation:&lt;/strong&gt;&amp;nbsp;Test bold ideas. Scale what works. Identify new growth opportunities, pilot innovative marketing models, and build fast learning loops that transform experimentation into scalable impact.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Product-Led Growth:&lt;/strong&gt;&amp;nbsp;Design seamless growth engines. Create product-led pathways that integrate brand, CX, and digital experiences to drive conversions, retention, and sustainable business performance.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Strategic Positioning and Targeting:&lt;/strong&gt;&amp;nbsp;Define the next chapter of HelloFresh DACH. Elevate regional positioning and refine audience strategies to strengthen relevance, differentiation, and long-term brand equity in the DACH market.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Partnerships &amp;amp; Cultural Impact:&lt;/strong&gt;&amp;nbsp;Create breakthrough collaborations. Develop high-impact partnerships with creators, talent, and cultural platforms that expand reach, build credibility, and inspire excitement among new and existing customers.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Executive Leadership:&lt;/strong&gt;&amp;nbsp;Shape strategy at the highest level. Serve as a core member of the DACH Leadership Team, driving alignment, championing customer-centricity, and ensuring marketing plays a central role in company-wide decision-making.&lt;/li&gt; &lt;/ul&gt; &lt;hr class=&quot;jd-divider&quot;&gt; &lt;h2 class=&quot;jd-section-label&quot;&gt;What you&#39;ll bring&lt;/h2&gt; &lt;ul class=&quot;jd-items&quot;&gt; &lt;li&gt;&lt;strong&gt;Customer-First Mindset:&lt;/strong&gt;&amp;nbsp;Deep understanding of consumer insights, brand positioning, and behaviour-driven growth.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;D2C Leadership Experience:&lt;/strong&gt;&amp;nbsp;Proven senior leadership track record in direct-to-consumer businesses, ideally in e-commerce or food. Subscription model experience is a strong plus.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Product-Led Growth Expertise:&lt;/strong&gt;&amp;nbsp;Demonstrated success designing and scaling initiatives that connect customer value with business outcomes.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;DACH Market Expertise:&lt;/strong&gt;&amp;nbsp;Strong understanding of regional consumer behaviour and established agency/partner networks.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Team Builder:&lt;/strong&gt;&amp;nbsp;Experience recruiting, mentoring, and leading high-performing marketing teams.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Data-Driven Decision Maker:&lt;/strong&gt;&amp;nbsp;Strong analytical and commercial acumen, with a clear-eyed view of what drives business performance.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Innovator at Heart:&lt;/strong&gt;&amp;nbsp;Passion for experimentation, creativity, and challenging the status quo.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Budget Management:&lt;/strong&gt;&amp;nbsp;Comfortable managing multi-million-euro budgets across multiple markets.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Language:&lt;/strong&gt;&amp;nbsp;Fluency in German is a strong plus.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Experience:&lt;/strong&gt;&amp;nbsp;8–10 years of senior-level experience in data-driven marketing, growth, or brand leadership roles.&lt;/li&gt; &lt;/ul&gt; &lt;hr class=&quot;jd-divider&quot;&gt; &lt;h2 class=&quot;jd-section-label&quot;&gt;What we offer&lt;/h2&gt; &lt;ul class=&quot;jd-items&quot;&gt; &lt;li&gt;&lt;strong&gt;Global Community:&lt;/strong&gt;&amp;nbsp;Join a diverse team representing 90+ nationalities, united by a shared passion for innovation and impact.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Wellbeing &amp;amp; Balance:&lt;/strong&gt;&amp;nbsp;Access wellbeing programmes, fitness partnerships, yoga sessions, childcare support, flexible working hours, remote options, and work-from-abroad opportunities.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Growth &amp;amp; Development:&lt;/strong&gt;&amp;nbsp;Benefit from continuous learning opportunities and internal training.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;Perks &amp;amp; Culture:&lt;/strong&gt;&amp;nbsp;Work from our Berlin-Kreuzberg HQ and enjoy employee discounts, team events, employer-sponsored pension contributions, and a subsidised Deutschlandticket for sustainable commuting.&lt;/li&gt; &lt;li&gt;&lt;strong&gt;HelloFresh Box discount.&lt;/strong&gt;&lt;/li&gt; &lt;/ul&gt;<p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>